What we did
- Creative concept
- Magazine layout
- Print ads
- Social media ads
- Campaign activation
West Sweden Tourist Board
Dalsland – Back to nature
How do you raise awareness about the nature-filled county of Dalsland among the everyday stressed Gothenburgers? You remind them that we belong in nature!
Our senses are still very connected to nature, but many of us don’t spend enough time outside the city. As a result, we feel more stressed than ever before. New research has shown that being at one with nature for just a little while is enough for our senses to come alive and refocus. After as little as five minutes, our heart rate and blood pressure fall, our immune system is boosted and the level of stress hormones in our blood go down. The longer you stay in nature, the greater and more long-lasting the effect.
We feel good in nature because that’s where we really belong. Humans have lived as one with nature for millions of years before we decided – three hundred or so years ago – to start building towns and living indoors.
With all this mind, we produced the campaign: Back to nature! – Dalsland