What we did
- Campaign web
- Print ads
The campaign aimed at making customers more aware of the advantages of changing windscreen at a Volvo dealer. We put emphasis on the fact that Volvo built your car and therefore know it best.
F&B Inhouse was in charge of creation and production of film, photo, print ads and landing pages, working closely together with F&B on strategy.
Increased sales with 170%. The campaign set a new industry standard in how to communicate windscreen service.
Volvo Windscreen was a broad campaign that included both film, print and digital ads. The campaign highlighted that the windscreen is an important and integrated part of the car’s body. In order to keep the body structure strong and secure vital functions such as auto break, city safety, pedestrian detection etc, repairing or replacing needs to be done exactly according to Volvo´s factory standards. Your Volvo dealer will always use the proper procedures, original parts and factory calibration tools to secure that your Volvo still is 100% Volvo.