The result

Increased sales with 170%. The campaign set a new industry standard in how to communicate windscreen service.

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Volvo Windscreen was a broad campaign that included both film, print and digital ads. The campaign highlighted that the windscreen is an important and integrated part of the car’s body. In order to keep the body structure strong and secure vital functions such as auto break, city safety, pedestrian detection etc, repairing or replacing needs to be done exactly according to Volvo´s factory standards. Your Volvo dealer will always use the proper procedures, original parts and factory calibration tools to secure that your Volvo still is 100% Volvo.