The result

Tanka

CarPay is a mobile app with more than 450 000 downloads, provided by Volvofinans Bank. With the app you can pay at Tanka, the fuel station chain owned by the Volvo dealerships. CarPay is also connected to Volvokort, a credit card issued by Volvofinans. In addition to mobile payments you can access your account information and bonus in the app. Tanka has, apart from developing smart payments also conducted a comprehensive program with focus on environmental issues.

Commercial 30 s

We created the concept for the marketing campaign and produced all assets including TVC, several films for online usage, radio, social media posts, print ads and assets for the Volvo dealers and Tanka stations. The TVC features a family in three generations on a bicycle camping trip. By choosing Tanka they can enjoy the benefits of smart mobile payments but also make a greensmart choice.

Social media film
Instructional film
Content on tanka.se
Print ad