What we did
- Creative concept
- Print ads
- Social media ads
- Campaign activation
West Sweden Tourist Board
Jolt of joy – a fantastic summer adventure for families!
Children can be difficult to impress. Very difficult. As parents, there’s nothing you want more than to spark your children’s spontaneous outbursts of enjoyment and see their delighted reactions.
In a campaign that packaged some of Western Sweden’s most fun-tastic destinations, the main theme was therefore enjoyment and happiness. One example was to showcase children’s positive responses the very instant they got to hear about their family’s vacation plans. Another example was to drape an entire passenger train in the happiest, most cheerful patterns and colours imaginable.