What we did
- Creative concept
- Print Ads
- Social media ads
- Campaign activation
West Sweden Tourist Board
Expedition Bohuslän – adventures for the curious
It’s in our nature as human beings to ask questions. Thanks to our curiosity and our constant urge to know more, we are able to develop and drive the human race forward. That was our baseline when we accepted the mission to make a joint campaign for Western Sweden’s most knowledge-driven destinations.
But what happens if we take all this knowledge and turn our everyday assumptions on end, adding a healthy dose of imagination into the mix? Well, what you get is an entirely new playing field – a perfect world for a zoological park specialising in endangered species, an art museum with the focus on watercolour art, a social-history museum that offers amazing experiences from way back in the Bronze Age, a meeting place for the entire region’s local history, a thrilling marine aquarium, and an edgy art gallery for international contemporary art. Quite simply, we created Expedition Bohuslän to whet the thirst for adventure and discovery, and to make our visitors’ experiences all that more exciting and lively.