What we did
- Creative concept
- Social media ads
Children are the most valuable thing in life and their safety is closest to our heart. One of the most important things for children's safety in a car is using a child seat, from a newborn up to 12 years of age. However, it also matters how you use the child seat and how you tighten the belt. As a parent you are eager to learn more, but sometimes you just don’t know what it is that you don’t know. Hence, we decided to share some knowledge in an accessible and playful way.
Volvia Insurance has since it was founded by Volvo Cars in 1959, always shared the same focus on safety as the car brand. With a particular eye on child safety, Volvia has for many years conducted studies and spread knowledge to parents about child safety in the car. The company educates parents through their informative website, public relations, social media and other digital channels.
It’s not a secret that parents respond well to images and films of children. So we decided to create a series of short films with a playful story showing children and parents. The content is instructive but the format is soft and caring. The films and images were displayed on the Volvia website and have been used in email campaigns, native advertising and social media advertising.